startup

New Instant Pop-Up Shops and No Tofu

Curated by CLAI

POP-UP SHOPS: Need a real live shop for your startup business for one day to do market testing, promotional event, or sell merchandise? Welcome to the next stage of evolution after mobile food trucks. The “Clicks to Bricks” business model is innovative in a way, and that’s because you can now start a company on the Internet, and there’s this intermediate step between a brick-and-mortar where you pop up and have this tactile, real experience

  • Pop-up shops are temporary retail spaces that spring up in unused premises. Leases can last as short as a single day, when brands use the spaces for a promotional event instead of testing out a market.
  • The pop-up concept is proliferating in trendy, high-foot-traffic neighborhoods like SoHo. As long as you can change it back, you can do whatever you want with the space, says OpenHouse, a company that owns storefronts in the always fashion-forward SoHo neighborhood in New York.
  • Today, an old subway stop in SoHo is a place to get designer pants at 40% off. On other days, it’s a test kitchen and bar. Next week, it might host a press event. The one thing this place doesn’t do is anything permanent.
Pop Up Shop in NYC

Customers can get a tactile experience trying on glasses at Warby Parker’s shop in New York City. (NPR)

NOTO LANGUAGE: Google is working on a font that aims to include “all the world’s languages” — every written language on Earth. “Tofu” is what the pros call those tiny, empty rectangles that show up when a script isn’t supported. This is where Google’s new font family, “Noto,” gets its name: “No Tofu.”

  • Right now, Noto includes a wide breadth of language scripts from all around the world — specifically, 100 scripts with 100,000 characters. That includes over 600 written languages.
  • This month, Google & Adobe has released a new set of Chinese-Japanese-Korean fonts — the latest in their effort to make the Internet more inclusive.
  • Even when more widely-spoken languages are supported, their scripts may not accurately reflect the culture within which they’re used. Urdu is one example. Nastaliq Urdu — ornate and calligraphic with distinctive hanging characters — is not supported
Noto font by Google

Google’s Noto font as it displays for Devanagari script, used to write Hindi. (Google)

 

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Have More Sex! Be More Attractive (Men)! It’s Good for the Economy and your Business

Curated by CLAI

DO IT FOR DENMARK: Denmark has a sex problem. (Re-evaluating that happiness ranking already?) Well, it’s not exactly a sex problem, per se. It’s more like a baby problem. Denmark posted a birth rate of 10 per 1,000 residents in 2013 — its lowest in decades. A Danish travel company started an ad campaign with an “ovulation contest” to boost Danish population.

  • Studies show that Danes have 46% more sex on vacation. Because more sex increases the chances for more children, we call for a romantic break to save the future of Denmark
  • The fewer Danes means fewer people to support the aging population — but sadly, also fewer people to spend money.
  • Spies Travel travel urges Danish women to “use your cycle to identify the most likely time to conceive. Avoid stress. Get a massage. Try yoga. Take advantage of gravity. Lie down for at least 15 minutes after sex. And men, avoid tight pants. Even if you think it looks good.”

<a href="&quot;https://www.youtube.com/watch?v=vrO3TfJc9Qw”">’Do it for Denmark!’ video advertisement</a>

ATTRACTIVE-MAN EFFECTIf you’re pitching to investors, find an attractive male to do it for you – unless you’re one already. Surprisingly, attractive females fare the worst.

  • People are most likely to find a pitch with a male voice with an image of an attractive man more appealing, more investable than a pitch by a less attractive man or woman. The group that fares most poorly are actually the attractive women
  • Investors chose the businesses presented by males 68% of the time. Both males and female respond much more positively to pitches with male voices than a pitch with a female voice.
  • Women-led businesses probably only receive 5%-10% of all the venture capital that’s allocated to startups in their very earliest in their growth phases.