WEALFIES: Wealfies are selfies taken in a luxury context that confirm one has money, status and social currency. The paradigmatic wealfie is the image you take of yourself getting on or off a private jet, possibly on your way to New Year’s Eve in Morocco or Anguilla.
But to the extent that people so closely identify with the things that they buy and receive, the picture shot of the Hermès or Chanel or Prada gift “unboxed” and then posted on Instagram is another kind of wealfie. Of course, there are so many ways to broadcast status these days.
FANCY BRANDS WITH FANCY GIBBERISH NAMES: Eager to glaze their products with the sheen of international sophistication, many homegrown retail brands have hit upon a similar formula: Choose a non-Chinese name that gives the impression of being foreign. Some Chinese appear loath to spend their disposable income on locally produced fashions.
Chrisdien Deny, a retail chain with more than 500 locations across China, sells belts, shoes and clothing with an “Italian style” — and a logo with the same font as Christian Dior’s.
Helen Keller, named for the deaf-blind American humanitarian, offers trendy sunglasses and classic spectacles at over 80 stores, with the motto “you see the world, the world sees you.”
Frognie Zila, a clothing brand sold in 120 stores in China, boasts that its “international” selection is “one of the first choices of successful politicians and businessmen” and features pictures on its website of the Leaning Tower of Pisa and Venetian canals.
Other apparel brands include Wanko, Hotwind, Scat, Orgee and Marisfrolg (the L is silent)and Biemlfdlkk.
BOND GIRLS – AND JAMES BOND: Over the course of the Bond films, only 3 times has a female co-star been older than the actor playing James Bond. That includes Monica Bellucci (50) and Daniel Craig (46).
As a woman ages, she finds attractive the photos of men in her age range, or perhaps a few years younger. But it’s much different for men, who prefer women in their early 20’s even if the man is 30, 40 or 50.
James Bond and Bond Girls: Italian actress Monica Bellucci (R), French actress Lea Seydoux (L) and British actor Daniel Graig (C) unveil the next James Bond Film, ‘Spectre’ at Pinewood Studios in Iver Heath, Britain. The movie will be released in Britain theaters October 2015. (EPA/FACUNDO ARRIZABALAGA)
DIVORCES FALL: It is no longer true that the divorce rate is rising, or that half of all marriages end in divorce.
70% of marriages that began in the 1990s reached their 15th anniversary (excluding those in which a spouse died), up from about 65 percent of those that began in the 1970s and 1980s.
Of college-educated people who married in the early 2000s, only about 11% divorced by their 7th anniversary. Those without college degrees, 17% were divorced,
If current trends continue, nearly ⅔ of marriages will never involve a divorce.
The median age for marriage in 1890 was 26 for men and 22 for women. By the 1950s, it had dropped to 23 for men and 20 for women. In 2004, it climbed to 27 for men and 26 for women.
There are many reasons for the drop in divorce, including later marriages, birth control and the rise of so-called love marriages.
FORTY-HOUR WORK WEEK: Western economies, particularly that of the United States, have been built in a very calculated manner on gratification, addiction, and unnecessary spending. We spend to cheer ourselves up, to reward ourselves, to celebrate, to fix problems, to elevate our status, and to alleviate boredom.
Can you imagine what would happen if all of America stopped buying so much unnecessary fluff that doesn’t add a lot of lasting value to our lives?
WHITE V. BLUE COLLAR: My perhaps naïve hope is that when I tell students I’m not only an academic, but a “survival” jobholder, I’ll make a dent in the artificial, inaccurate division society places between blue-collar work and “intelligent” work. We expect our teachers to teach us, not our servers, although in the current economy, these might be the same people.