Humblebrag: Faking Your Vacation

Curated by CLAI

Projecting an enhanced reality is nothing new. Paintings flatter their subjects like Napoleon Crossing the Alps did, presenting a better and rosier version of reality. Now, we just can do it faster and better on Facebook, Twitter, and Instagram. While I don’t like to admit it, I, myself, am guilty of humblebragging. “Finished my master’s application on Waikiki!” Woohoo, look at how efficient I am when tanning on the beach! I crave that pat on the back that I did a good job – external support and approval. Nonetheless, it’s what makes us human.

Projecting a believable alternate is something new. The ability to use technology to manipulate what you see, so that everyone believes you are in one place while you are not. Check out the “Faking Your Vacation” story below.

HUMBLEBRAG:  Outright bragging expects to be met with awe, but humblebragging wants to meet with awe and sympathy. It asks for two reactions from its audience, and in so doing makes fools of its beholders twice over. There’s nothing new about false modesty, nor its designation as a form of bad manners. But the prevalence of social media has given us many more canvases on which to paint our faux humility — making us, in turn, increasingly sophisticated braggers.

  • “My emails send so slowly over here in Cannes! So frustrated!”
  • “Why do men hit on me more when I’m in sweat pants?”
  • “Mother of God. Tornado coming. Hide in my wine cellar or my theatre? Or my gym.”
  • “Totally walked down the wrong escalator at the airport from the flashes of the cameras… Go me.”
Faking your vacation to Phuket using your local pool and Photoshop

Faking your vacation to Phuket using your local pool and Photoshop (Zilla van der Born, NYTIMES)

 FAKING YOUR VACATION: We create an online world which reality can no longer meet. We filter and manipulate what we show on social media to distort reality.

  • She spent 5 weeks traveling through Southeast Asia and documented the trip in photos on Facebook. She posed for pictures while dining on dumplings, snorkeling among colorful fish in azure waters and visiting ornately decorated Buddhist temples.
  • In reality, she never left her home city, Amsterdam. Each photograph was expertly contrived through photoshopping local temples, restaurants, and a pool.
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