Bye Bye iPod. Bye Bye Cereal.

Curated by CLAI

1,000 SONGS IN YOUR POCKET: $400 was more than my car payment, but I didn’t care. This iPod — whatever that meant — was beautiful, and I wanted it bad. It promised the never-ending mix tape, the opportunity to program a radio station that served a market of one: Fountains of Wayne to Janet Jackson to Nirvana to Alan Jackson to the Pretenders? No problem.

Breakfast (Catherine A Cole, NYTimes)

SNACK CRACKLE POP: Cereal, that bedrock of the American breakfast, has lost some of its snap, crackle and pop. For the last decade, the cereal business has been declining, as consumers reach for granola bars, yogurt and drive-through fare in the morning.

  • The drop-off has accelerated lately, especially among those finicky millennials who tend to graze on healthy options.
  • Birthrate is declining — and children traditionally have been the largest consumers of cereal.
  • Many surveys have shown that Latinos and Asians prefer other breakfast foods.
  • General Mills is marketing its iconic cereals as family brands in an appeal to nostalgia: Adults account for almost half of the consumption of Cinnamon Toast Crunch.
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